While there are some new sharing features built into Xbox One, they in no way replace the ability to just bring a disc over to a friend's house and play the game whenever you want to. For the admitted minority of people who enjoyed services like Gamefly or borrowed a title for a day or two from Redbox, the restrictions on one's ability to share games mean there will be no more of that. Game rentals as we know them are effectively dead. Who loses here? Pretty much everyone else: Gamers, GameStop, eBay, the friends you traded games with. There was a marketing benefit that publishers received for free even without a piece of the action. But realistically, someone buying the first Call of Duty for $15 in the used bin is a potential customer for the newest version at $60 this Christmas. Who wins here? The publishers have railed against the used-game market for years because they don't like not receiving a cut on secondary sales. There is a $2 billion used game market for a reason: Games are expensive. Publishers can simply make titles unavailable for resale or can possibly charge fees to allow you to 'reactivate' a used game - even up to the original price of the game. Your right to buy used games is no longer absolute. The negatives have been detailed well in fellow Forbes' contributor Dave Thier's post that I linked above, but specifically, Microsoft is absolutely going to war with a couple of key features people have taken for granted since almost the days of Atari: This is supposed to be the future of entertainment, it's worth mentioning. That perception: It's only a part-time gamer's machine with things like Kinect that hardcore players don't much care about and a lot of money-grabbing features and 'Big Brother' surveillance built in. With the E3 gaming conference coming Monday, perhaps Microsoft hoped to gain gamers' attention then, but today's news is likely to be so off-putting, it's not entirely clear Microsoft will ever be able to change the perception around Xbox One. By contrast, Microsoft clearly downplayed that message at its launch announcement, touting the console's ability to act as a TV companion at least as much as a gaming machine. Sony has already staked out a marketing position targeting the hardcore gaming constituency.

Consider that Xbox One and Playstation 4 from Sony are going to launch at almost exactly the same time with almost exactly the same hardware inside.

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