The Narrative Fallacyīefore working on ‘The Everything Store’, Brad Stone met Jeff Bezos seeking co-operation for writing the book. Each meeting begins with everyone silently reading the document, and discussion commences afterward. The goal is to frame a proposed initiative in the way a customer might hear about it for the first time. For each new product, they craft their documents in the style of a press release. Instead, employees are required to write six page narratives laying out their points in prose, because Bezos believes doing so fosters critical thinking. PowerPoint decks or slide presentations are never used in meetings. Book Summary of ‘The Everything Store’ by ‘Brad Stone’ No PowerPoint CultureĪmazon’s internal customs are deeply idiosyncratic. Stone has announced a sequel named ‘Amazon Unbound’ to deconstruct how Amazon has since grown from being an “everyhting store” to an “everything company,” aiming for publication in 2021. I’ve structured my book summary such that it should do the same for you as well.Īnd if you are thinking how much better it would have been if “The Everything Store” covered Amazon’s story until 2020, I have some good news. Reading the book was fruitful because it gave me a window into Amazon’s way of thinking & helped me understand Amazon’s complex business by breaking it down into distinct components. The book provides a comprehensive account of Amazon’s growth from its 1996 inception until 2013, the year of publishing.

“ The Everything Store,” is a result of Stone drawing upon his writing experience and interviewing numerous Amazon executives, with the blessings of Jeff Bezos. Acclaimed Silicon Valley Journalist Brad Stone has been covering Amazon since its early days.

The everything store